Facilitating Connections: Nourished by New England
Client: Health Care Without Harm
Nourished by New England was a multi-year program of Health Care Without Harm that worked to connect farmers and food businesses throughout New England to new institutional clients, namely larger regional healthcare facilities. Breaking into the institutional market is often difficult for small producers, and Nourished by New England worked to breakdown barriers by offering technical assistance, skill development and facilitating virtual trade shows to introduce food producers to hospital food service staff.
That's where we came in. Emigre Pictures was engaged to travel across New England and meet with the participating food businesses to document their production methods, their approaches to sustainability, and most importantly capture their reflections on the New England food system and how local producers are helping it thrive.
The 20 short films we produced were then used by Health Care Without Harm to highlight the passion and commitment that these New England farmers and food producers bring to the table (pun intended), opening the door to increased sales, as well as healthier, local options on hospital menus.